HASSELBLAD HAS CAPTURED HUMANITY’S GREATEST ACHIEVEMENTS FROM THE MOON LANDING TO FINE ART

WHO I AM & WHY THIS MATTERS Hello Hasselblad—I’m Andy Leong, 40, Singapore.  Only child of parents who had me at 40. Today they’re 80 and 85; time feels fragile. In 2019 my mother was diagnosed with Alzheimer’s.  This year she collapsed without warning. Two weeks in hospital made one truth clear: if I don’t preserve their light now, it will vanish forever. We reopened their albums—pages brittle with age.  Every faded print was a love-letter in silver halide. Years ago I shot on a DSLR; life traded intention for convenience.  Now I return with clarity: I’m not taking pictures. I’m building a vessel for memory—permanence, forged in gratitude.

Six-week pilgrimage Singapore (3 wks) — prep, assistant training, emotional grounding China (4 wks) — Chengdu mist → grasslands → Pamir Mountains → Ili lavender → Kashgar With me: elderly parents, my wife (Xinjiang-born), and an assistant capturing behind-the-scenes. Our first reunion since COVID—likely our last. I sold property and restructured our lives because if memory is worth keeping, it’s worth honouring without compromise. Deliverables 25–35 min legacy film (Past → Present → Legacy) A1/A2 heirloom prints on archival paper With Hasselblad, formal proposal to Singapore Heritage Board for a public exhibit on family & migration

WHY HASSELBLAD You framed the Moon and the masters of fine art.  But legacy isn’t only etched by giants; sometimes it’s carved by sons holding trembling hands. Seventy days of testing—Phase One precision, Fuji speed, Leica romance, Sony force—taught me this: Specs don’t hold soul. Only the 907X lets my children one day trace my father’s wrinkles in a 100 MP print and feel Pamir wind in an XPan frame. Hasselblad is not just resolution.  It’s the dignity in my mother’s silver hair, rendered true.  It’s Xinjiang dusk, unsullied by artificial colour.  It’s what survives us.

OUR COLLABORATION I am prepared to purchase a 907X 100C + XCD 55 V, yet partnership turns a personal mission into shared legacy.

Every photographer knows about the Hasselblad brand, whether they're an amateur, enthusiast, or professional because the history of photography is on the shoulders of Hasselblad. For me, it's an investment in my career, to move to the next level. It's always important to have the right tools in the right moments to make great photographs.